- ► 2012 (16)
Thursday, January 13, 2011
Pet Supplements is a rapidly growing and profitable sector of the pet food industry. However, why market supplements if the food we are buying our pets is “complete and balanced”, “nutritious” plus many other descriptive terms? Because it is trendy and the concept is marketable and some supplements are beneficial.
Sunday, January 9, 2011
Saturday, January 8, 2011
IS “MARTHA STEWART LIVING” GOOD FOR ANIMALS?
In October 2010 my local newspaper dropped my syndicated Animal Doctor column and replaced it with a new column by a writer with no veterinary or animal-behavior science background -- only the media touted title of Martha Stewart’s “Resident Pet Expert.”
So I made my first visit to Martha Stewart’s website and immediately found and read the lead article on her pet section, “Pet Food Basics.” But the article (dated 1994) was seriously outdated, and my interest in what kinds of pet foods and pet supplies were being promoted by Ms. Stewart was piqued.
div class="DefaultText" style="tab-stops: 36.0pt 72.0pt 108.0pt 144.0pt 180.0pt 216.0pt 252.0pt 288.0pt 324.0pt 360.0pt 396.0pt 432.0pt;"> The Pet Food Industry is changing with pet food manufacturers focusing on :
· New product development that takes advantage of trendy human diets
· The expansion of premium diets, and healthy treats and snacks
· Diets that address special pet needs such as joints, teeth, coat etc.
· Small and giant dog requirements
· Increasing palatability and maintaining freshness
· Convenience for the pet owner