Pet Supplements is a rapidly growing and profitable sector of the pet food industry. However, why market supplements if the food we are buying our pets is “complete and balanced”, “nutritious” plus many other descriptive terms? Because it is trendy and the concept is marketable and some supplements are beneficial.
Thursday, January 13, 2011
Sunday, January 9, 2011
A Dog's Breakfast
This is a CBC Documentary about the pet food industry http://www.cbc.ca/doczone/dogsbreakfast.html
Saturday, January 8, 2011
Micheal W Fox Speaks Out
IS “MARTHA STEWART LIVING” GOOD FOR ANIMALS?
In October 2010 my local newspaper dropped my syndicated Animal Doctor column and replaced it with a new column by a writer with no veterinary or animal-behavior science background -- only the media touted title of Martha Stewart’s “Resident Pet Expert.”
So I made my first visit to Martha Stewart’s website and immediately found and read the lead article on her pet section, “Pet Food Basics.” But the article (dated 1994) was seriously outdated, and my interest in what kinds of pet foods and pet supplies were being promoted by Ms. Stewart was piqued.
The Pet Food Industry
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The Pet Food Industry is changing with pet food manufacturers focusing on :
· New product development that takes advantage of trendy human diets
· The expansion of premium diets, and healthy treats and snacks
· Diets that address special pet needs such as joints, teeth, coat etc.
· Small and giant dog requirements
· Increasing palatability and maintaining freshness
· Convenience for the pet owner
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